Rejuvenating Executive Presence - A Modern Twist On Age-old Foundations - NxtGEN Executive Presence (1)

Rejuvenating Executive Presence: A Modern Twist On Age-Old Foundations

by | Mar 14, 2024 | Executive Presence

Imagine this: you’ve been asked to run a meeting, deliver a presentation, or perhaps host an online call. You start with the familiar opening: “Welcome, I’m (your name) and I will be presenting today on (your topic).” Here’s some news that might come as a shocker: despite constantly hearing these openings, we’re bound to ignore them. In practice, this means you’ve lost the battle before it even started—you failed to grab your audience’s attention. Let’s explore the essential components of a compelling presentation to ensure you emerge successful from this engagement.

 

Impact–your way in

 

Capturing your audience’s attention from the start should be your top priority during any public speaking event, for several reasons. Here’s the most important one: the initial moments of a presentation set the tone and are fundamental to establishing your credibility. In turn, establishing credibility sets you up for success in your speaking engagement, as credibility lends itself to believability, as Harvard’s Professional and Executive Development recommends.

 

 

 

Attention equals engagement

 

iSpeak, our education and curriculum partner, emphasise that making a strong first impression is a prerequisite to your successful speaking event: “The opening to your meeting, call, or presentation is your first impression of that situation. It is your first chance to set a tone, pace, and expectation of why your audience should buy in to you!” 

 

Make good use of it by engaging the audience early on to ensure they are receptive and open to your message. Maintaining this engagement prevents your audience from becoming distracted, which will eventually lead to a lack of impact. A consistently attentive audience is more likely to retain key points, feel emotionally connected, and be persuaded by the arguments presented.

 

Ultimately, as Matt Abrahams writes: “If you can engage your audience, they will stay focused and be less distracted. Plus, you will have a better shot at demonstrating the relevance and significance of your topic to them.”

 

 

Hook your audience with CABA

 

One proven method for starting your presentation on a strong note is incorporating the CABA formula at the beginning of your engagement. Over the years, we have recommended the CABA method as a seamless process for kicking off effective and engaging presentations.

 

Inspired by the ancient Greek philosopher Aristotle, it emphasises the importance of establishing credibility, capturing attention, previewing the body of the speech, and connecting with the audience. Let this memorable acronym become the most powerful tool in your communication toolkit.

 

To understand its meaning, let’s dive into the process, here is what you have to consider: 

 

  • Credibility: establish your credibility and goodwill with the audience by highlighting your relevant experience and expertise.

 

  • Attention: Get the audience’s attention and interest through a hook, such as a startling statistic, a question, a story, or an analogy.

 

  • Body: Outline the main points and subject matter of your presentation. Explain to the audience what you will be covering: “Today, I will be discussing our Q2 products, specifically highlighting the reasons why our company should be your preferred vendor.”

 

  • Audience: Connect with the audience by showing you understand their perspective and care about their needs.

By following this four-step formula, you help your audience effectively answer the question “Why Am I Listening?” (another valuable acronym: WAIL—courtesy of Aristotle!) in their minds and set the stage for a successful presentation.

 

You will notice that we often refer to ancient Greek philosophers when discussing modern communication methodologies. The reason is simple: they still work! This technique is based on Aristotle’s principles of persuasion, which you will read about in our previous blog post, “Rejuvenating Executive Presence: A Modern Twist On Age-Old Foundations“. It emphasises the importance of ethos (credibility), pathos (emotion), and logos (logic) in effective communication. By applying this structure to the opening of a presentation, you can hook the audience, establish your authority, preview your key points, and compellingly connect with your listeners.

 

 

The perfect close – wrap up with a punch

 

As you bring your presentation to a close, it’s crucial to wrap up with a memorable touch. Deliver a strong, memorable conclusion that reinforces your key points, inspires action, and leaves a lasting impression on your audience. Use impactful phrases, compelling calls to action, and storytelling techniques to ensure your closing is powerful and unforgettable.

 

Let’s have a closer look at examples of effective closings:

 

Impactful language

As Matt Abrahams writes: “We’re hardwired to perk up when we hear our own name, as well as when we hear the word you. Mention participants’ names, and use phrases like “As you know…” or “You may be wondering…” or “Today, you will learn…”.

 

Storytelling

Reference the opening; if your presentation began with a story about overcoming challenges, you might close by summarising how those challenges led to personal growth and inviting the audience to reflect on their own experiences.

 

A succinct summary of key points will help, as it reinforces the core ideas discussed, allowing the audience to easily recall and reflect on the main takeaways. (You will recognise the Rule of Three).  A concise recap of your three main arguments or takeaways can reinforce your message, such as, “Remember: innovate, collaborate, and inspire”.

 

 

CTA

A compelling call to action encourages the audience to take a specific step, whether it’s applying new knowledge, adopting a suggested behavior, or engaging further with the topic. Practical examples, such as: “As a takeaway, I challenge you to take one strategy from this class and apply it in your next project,” or “I encourage you to share these insights with your team,” provide clear and actionable instruction that resonate with the audience, ensuring they leave with both clarity and inspiration.

 

The elements of a perfect close in a presentation are pivotal in ensuring the audience leaves with a clear, memorable understanding of the message. These techniques and examples will help ensure that your presentation ends on a high note, leaving your audience engaged and motivated.

 

Your future is in your hands

 

At NxtGEN Executive Presence we empower leaders to cultivate exceptional communication skills and storytelling abilities, enabling their success. Our tailored training programmes are designed to enhance your presentation and storytelling prowess, making both you and your team impactful and inspiring

 

You will be amazed at the benefits of our straightforward training solutions. Join us as we continue this conversation. The future is in your hands, be you’re ready to harness the power of storytelling for your leadership team, contact us here.